top of page
  • Writer's pictureKimberly Steward

Taking Up Space BHM Spotlight: Ruby Love


It’s Friday and we’re back with our final black owned business of the month highlight!


That amazing company is Ruby Love ( @shoprubylove ) !!

Established in 2015, founder and CEO Crystal Etienne ( @iamcrystaletienne )  had turned Ruby Love into a 25 million dollar business in just 5 years and she has continued to break the glass ceiling! Just like many of the women we’ve highlighted this month. Crystal saw a need and created a solution. Frustrated by the lack of information, resources and particular products in the industry, Crystal was motivated to create Ruby Love.


Ruby Love offers a variety of feminine care products and apparel. You read right ..Apparel!! Ranging from sleepwear, swimwear, active wear and period proof underwear.


With Ruby Love, a period isn’t stopping us from being comfortable and enjoying life.


What make this company unique? Ruby Love offers a  Period Kit for teens, with the option to have it shipped monthly! As a woman myself, I can attest that I would’ve greatly appreciated and benefited from a monthly period kit as a teenager. Each kit has a monthly theme and the girls get to choose 3- 4 items those items include but are not limited to swimwear, period proof teen underwear, feminine wipes, and double-sided pads just to name a few.



To get more information on this amazing company check them out on Instagram & their website


Thank you for joining us on this journey of discovering and highlighting black women led businesses and brands.

See you next month for International Women’s Month!

With Love,

K. Steward

Recent Posts

See All


bottom of page